FERIA DE ARTE CONTEMPORÁNEO
"Rebrand" for the new
art fair in Madrid, called ARTIST.
They called me with an image
problem and asked what could
I do with the assets that
they already have: colors, typography
and circle (this one very important for them).
In their web, you can see the problem:
I had to decomposed their logo
because we didn't have time to
rebranded it, but also they didn't
want to do branding with that logo
so I try to preserves their main
assets and give the red dot
the importance it needs.
So it could live on its own.
The red dot
meaning for them:
the desired “red dot”, which indicates “acquired work”.
We know and feel what this fact means for the artist, not so much
in economic terms (... as also),
but above all because of
the satisfaction of having connected with the public's sensitivity and sharing with him
a part of his personal dimension and creative So whenever you see the "red dot" in ARTIST we will be closer to reaching our goal:
ART WITHOUT LIMITS.
Art without limits.
This fair it's very important for all
independent artists like myself.
We all have problems coming out
in this society that preserves
the old meaning of Art Fairs,
which is that just galleries
can show and sell art.
ARTIST it's the first contemporary fair
that it changes this process.
It's a breakthrough in the art world.
This design represents a white canvas
with that desired red dot that every
artist wants to see and how its breaks
The three corporative colors of
the logo in a whole new way of living
with the elements and typography.